Write a paragraph for each decade. Discuss developments and provide an example/analysis for each decade.
1960s
In the 1960s, music videos were produced by freelance directors through independent production companies in Soho such as Eyeline, which specialised in making commercials for independent television (launched in the UK in 1955). The Beatles and Rolling Stones were popular because of their genre, pop music, had arrived in the UK.
1970s
In the late 1970s, companies such as Limelight, MGMM and Oil Factory were launched to meet demand from UK labels sending videos to European television programmes for broadcast. From the late 1960s onwards, filmmakers sought to differentiate their performance videos by introducing an unusual concept, the Rolling Stones’ video for ‘It’s Only Rock ’n Roll but I Like It’ (1974), conceived and directed by Michael Lindsay Hogg demonstrates this perfectly.
1980s
Throughout the 1980s British music video genres and styles evolved not only as a result of decisions made by marketing teams and label managers at British record companies and divisions, but also through feedback from in-house plugging teams and companies such as Anglo-Plugging. Christopherson’s video for Coil’s ‘Tainted Love’ (1984) was the first British video to be taken into the permanent collection by the Museum of Modern Art in 1985, and used for its pioneering exhibition ‘The Art of the Music Video’ in 1984.
1990s
Some 1990s videos for electronic artists included no performance footage at all but also consisted purely of narrative footage filmed with actors.
Jonathan Glazer’s video for Jamiroquai’s ‘Virtual Insanity’ (1997), Grant Gee’s video for Radiohead’s ‘No Surprises’ (1997) and Sophie Muller’s video for Blur’s ‘Song 2’ (1997) all in different ways resemble academic Tom Gunning’s definition of the trick films made in Brighton and London by such directors as William Paul and George Smith.
When was YouTube formed?
YouTube was formed in 2005 and changed the music video industry because it sold advertisements in or adjacent to music-related videos and split the cash with the companies behind the songs.
What is the future of the music video?
The future of music will most likely follow the same trends we are seeing in modern technology.
Discuss the introduction of MTV
MTV started in 1981 where John Lack (The creator) said the words "Ladies and Gentlemen, let's rock and roll!" The first music video they showed was Video killed the radio star (1980) by the Buggles.
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