Primary Research

Types of questions:

• Open- Open questions are Qualative data and means you get a free choice of what to answer. You don't have to be specific with your answer.

• Closed- Closed questions are Quantative data and means you have a choice on what to answer.

Types of activities/Primary Research:

• Questionnaires- Both Quantitave and Qualative

• Field Research- Both Quantitave and Qualative

• Focus Groups- Qualative

• Tally Charts- Quantative

1. This tells me many people listen to Spotify and YouTube because they listen to their favorite songs.

2. It also tells me that no one listens to Amazon Music (Not Prime!) because possibly due to the subscription of Amazon Music Unlimited being a waste of money.

3. And this tells me not many people listen to the radio.

This is a closed question.

iPhone is more popular than anything else.

This shows they usually pay for 1 subscription instead of not paying for one.

1. Spotify

2. Apple Music

3. YouTube Music